ISABELLE BONNAL CONSULTING
About
Unveil your company's DNA and become incomparable in your market
Are you an entrepreneur, in the process of creating a business, founder or manager of a growing company, or facing a strategic turning point?
Your company identity influences your destiny. It's a more powerful lever for value creation!
Every strategic approach begins by identifying the company's identity.
But what are the contours of this identity?
Corporate DNA: Your strategic compass
What is corporate DNA?
Corporate DNA reveals the unchanging characteristics from which your organization grows. It is your unique imprint that guides every decision, every communication, every innovation.
Today, more than ever, the concept of DNA and purpose is at the heart of the new territory of expression for companies.
To use the DNA metaphor again, it is about identifying the fundamental characteristics from which the company develops.
The 3 main components are your business activity, your company culture and your brand.
These are orchestrated through six fundamental principles :
The Founder's Uniqueness - The guiding principle that makes you unique
Purpose - Your Deepest "Why"
The Vision - Your Destination
The Mission - Your Path
Values - Your safeguards
History - Your founding myths
The Promise - Your Customer Commitment
The moments when (re)defining one's DNA becomes essential
Whether you are in the creation phase with differentiation difficulties, in full growth with teams giving contradictory messages, in a merger process requiring the harmonization of two identities, facing a positioning crisis in the face of competition, or struggling with a market fit problem where your customers do not understand your value, all these challenges reveal the same fundamental need:
"Clarify and structure your company's DNA to regain coherence, performance and sustainable growth."
The concrete impact of the 6 fundamental principles on your business
BUSINESS Dimension: A unique identity and a clear purpose allow you to justify your premium prices, accelerate your strategic decision-making and reduce your customer acquisition costs.
CULTURE Dimension: Shared values and mission create natural team alignment, reduce turnover and double the speed of integration of new employees.
BRAND Dimension: An authentic vision and promise generate lasting differentiation, increase brand recall and transform your customers into active ambassadors.
Choose the support that best suits your situation:
DNA EXPRESS DIAGNOSTIC
For whom: SME/mid-sized company leaders who want to identify inconsistencies in their corporate identity
Objective:To clarify the problem, identify your challenges, and determine an action plan
The complete process:
In-depth on-site management interview (2 hours)
Analysis of provided company documents and communication platforms
Corporate culture questionnaire (warning signs)
Strategic thinking and analysis
Personalized written summary (3 pages)
3 priority recommendations with action plan
You leave with:
Clear mapping of the consistencies/inconsistencies in your company's DNA
A diagnosis of the culture (early signs)
Recommendations: Should we go further or not?
Roadmap for the next steps
Price: please contact me
Business Coaching
Creating the DNA of his company in 3 months
Objectif :
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Identifier sa raison d’être d’entrepreneur.
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Révéler sa singularité et sa création de valeur unique pour déployer un projet qui crée la préférence sur son marché.
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Acquérir les compétences nécessaires à la création de l’identité de son projet entrepreneurial.
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Déployer son Identité entrepreneuriale dans une plateforme de marque
Public Concerné et pré-requis
Entrepreneurs en cours de création de leur entreprise, entreprise en scaling.
Moyens pédagogiques et techniques
12 Cours interactifs en vidéo-call et présentiels à Lausanne
Support de cours et travail intercessions
Contenu Pédagogique :
Module 1 = Raison d’être du projet entrepreneurial
Module 2 = Atelier Présentiel « Alignement au projet »
Module 3 = Vision, Mission et Valeurs du projet entrepreneurial
Module 4 = Positionnement du projet entrepreneurial sur son marché
Module 5 = Nom & Identité esthétique du projet entrepreneurial
Module 6 = Archétypes et Personnalité de la marque
Module 7 = Stratégie de déploiement web opérationnel part 1 / Copywriting Web
Module 8 = Stratégie de déploiement web opérationnel part 2/ Copywriting Web
Module 9 = Stratégie de de déploiement marketing
Module 10 = Finalisation Plateforme de marque
Module 11 = Personal Branding de l’entrepreneur
Module 12 = Pitch Entrepreneurial
Durée
3 mois - Sous la forme de 12 séances
Modalité d’évaluation des acquis
La plateforme de marque réalisée dans le cadre de la formation permettra d’évaluer l’acquisition des concepts à travers leur déploiement.
Tarifs & Modalités Financières : Me consulter.
Workshop "Defining your company's DNA: developing your brand" 1 day
Objective
At the end of the training you will be able to identify the components of your company's DNA.
You will have the key elements and brainstorming tools at your disposal, allowing you to carry out, alone or as a team, a project to define or reinvent your company's DNA.
Target audience
Any project leader, business creator or corporate communications manager.
The most
This training takes the form of a workshop with numerous practical exercises to implement the skills. The format is interactive and geared towards achieving concrete and operational results.
Format
1 day: Workshop on defining your company's DNA at InnoPark Lausanne (Participate: https://www.innopark.ch/fr/contact)
2 to 3 days: Contact me.
My unique approach
"I reveal the invisible potential of individuals and organizations"
10 years of expertise working with entrepreneurs
Developed sense of listening and strategic analysis
Specialist in creating brands from scratch - Building modern legends
Personalized support tailored to your situation
My specialty: Catalyzing Meaning
Where authenticity, innovation and a profound purpose converge to forge incomparable brands.
"Together, let's make your uniqueness your greatest driver of growth."
LET'S GET TO KNOW EACH OTHER!
Book your free 30-minute strategic consultation to precisely identify your company's DNA challenges and the most suitable solution.